We empower people to live their best life.

We exist to provide a premium, personalized, science-backed training experience that goes beyond workouts—helping you optimize your health, improve performance, and achieve long-term success.

MEET THE TEAM
Innovative Fitness metabolic health reading with personal trainerA group cycle class at Innovative Fitness Innovative Fitness personal trainer working out with ropes
Innovative Fitness member working out with dumbbell smiling Innovative Fitness gym interior with legs working out group classInnovative Fitness personal trainer and member high five smiling
Our story

A Legacy of Results

Innovative Fitness began with a simple idea: personal training should be just that—personal. Since opening our first studio in 1995, we’ve helped thousands of members move better, train smarter, and feel their best.
What if you could tagline on interior gym wall

helping members across canada

Today, with 17 locations across Canada, we continue to raise the bar for premium coaching—combining expert trainers, advanced health assessments, and personalized programs that deliver real, lasting results.
Innovative Fitness personal trainer working with member on ground

rooted in science and data

Whether you're an athlete, executive, or someone looking to level up your fitness, we take care of every detail, from your first assessment to ongoing training, so you can focus on achieving results.
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about us

what sets us apart?

Our Features
Big Box
gyms
Innovative
FItness
other
studios
Features
1:1 Coaching
Limited guidance
Expert trainers with on-going support
Personal trainers available
Health & Performance Assessments
Basic body scans only
VO2 testing, 3D motion capture
Limited assessments
Holistic Training Approach
Focus on workouts only
VO2 Fitness, recovery, and nutrition integrated, 3D motion capture
Some wellness offerings
Exclusive Community
Large, impersonal environment
Private, high-touch experience
Premium feel
As seen in
Vancouver Sun logo
CTV news logo
Forbes logo
Breakfast Television logo
Business Vancouver logo
The Province logo
Our team

Meet our leadership team

Sam Houston
Lead architect

Sam Houston

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Sophie Moore
Lead architect

Sophie Moore

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Team Member 5
CEO

Team Member 5

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Team member 6
Director of Operations

Team member 6

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Matt Leahy
CEO

Matt Leahy

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Laura Dunlop
CFO

Laura Dunlop

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COMMUNITY

Community Beyond the Gym

Training at Innovative Fitness is about more than reps and routines—it’s about community. From charity fundraisers to workshops and outdoor adventures, our events bring members together and create real-world impact through movement

Person at top of mountain on hike outdoor
Build a Business. Change Lives.

Own an Innovative Fitness Franchise

Bring the premium personal training experience to your community with an Innovative Fitness franchise. Get expert support and a turnkey system to launch and grow successfully, while tapping into a brand that delivers unique value in the marketplace.

Innovative Fitness interior with workout gear
insights

In the press

May 5, 2025
May 25, 2025
IF Events
IF News
IF Legacy

Celebrating 30 Years of Community, Connection, and Giving Back: The 2025 IF Charity Golf Classic

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December 6, 2017
May 25, 2025
IF Excellence
IF News
IF Legacy
IF Story

Achieving Excellence: Kris Schjelderup, Franchise Owner

Read Now
April 11, 2017
May 25, 2025
IF News

IF Walnut Grove Grand Opening!

Read Now
GET STARTED

Let’s Make Your Goals Happen

Book your complimentary consultation today and experience the Innovative Fitness difference.
FIND A STUDIO
Innovative Fitness personal trainer working out with ropes