We are North America’s industry leader in premium personal training, coaching, and lifestyle management.

We don’t get distracted by trends, gadgets, or gimmicks. We focus on YOU and YOUR GOALS.

By providing best-in-class coaching and training 100% structured and tailored to your body, your goals, and your schedule, we optimize your health and enable personal reinventions.

Innovative Fitness has changed thousands of lives since its debut in 1995.

Meaningful results demand an approach that balances the physical, emotional, social, spiritual and intellectual self. They are all deeply connected.

Through a fully personalized consultation process and custom program, we will lead you to more than you ever thought possible. Whether your goal is transformation or total optimization, we have the experience and knowledge to get the results you seek.

Innovative Fitness doesn’t just provide top coaches and deluxe amenities. We enrich the lives of our clients, coaches, and every community we’re a part of.

Giving back is in our DNA.

To date, we’ve raised over $5.75 million for various local charities in the communities where we work and play.