3 Personal Training Sessions for $250
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Discover your best self at Innovative Fitness, where science-backed training, expert coaching, and a personalized approach help you achieve lasting results.
Monday - Thursday: 6:00 AM – 8:00 PM
Friday: 6:00 AM – 5:00 PM
Saturday: 7:00 AM – 3:00 PM
Sunday: Closed
HEALTH
OPTIMIZATION
SCORE
Our philosophy is rooted in metabolic health and a holistic approach to fitness, combining cutting-edge assessments, personalized coaching, and advanced technologies.
Originally from Johannesburg, South Africa, James Greenwood has dedicated his career to helping others move, feel, and live better. With over 30 years of coaching experience, he is a Clinical Exercise Physiologist, Kinesiologist, and Sport Scientist who has played multiple roles within Innovative Fitness—from Training Coach at IF Kitsilano in 2004 to Product Manager at IF Port Moody. In 2019, James opened IF Kelowna, aiming to build something lasting in the community his family now calls home. Franchising offered a natural transition from the physical demands of day-to-day coaching while still allowing him to make a meaningful impact. Driven by the incredible team around him, James continues to find purpose and inspiration in the work they do together. Passionate about endurance sports, he enjoys exploring the Okanagan outdoors with his family and is always up for a new adventure.
Since I started, I feel so much less stressed and way more energetic—like I can actually take on my day instead of just getting through it.
I wasn’t just looking for a workout—I wanted a program tailored to me, and Innovative Fitness delivered. It adapts to my needs, challenges me, and keeps me progressing every step of the way.
I’ve never enjoyed training this much—it’s fun, effective, and I can feel myself getting stronger every session.
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