Hi, I'm

James Greenwood

Originally from Johannesburg, South Africa, James Greenwood has dedicated his career to helping others move, feel, and live better. With over 30 years of coaching experience, he is a Clinical Exercise Physiologist, Kinesiologist, and Sport Scientist who has played multiple roles within Innovative Fitness—from Training Coach at IF Kitsilano in 2004 to Product Manager at IF Port Moody. In 2019, James opened IF Kelowna, aiming to build something lasting in the community his family now calls home. Franchising offered a natural transition from the physical demands of day-to-day coaching while still allowing him to make a meaningful impact. Driven by the incredible team around him, James continues to find purpose and inspiration in the work they do together. Passionate about endurance sports, he enjoys exploring the Okanagan outdoors with his family and is always up for a new adventure.

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